We understand the ability of each touchpoint to influence consumers. So we’re able to recommend the most powerful touchpoint mix for any communications challenge.
Ideas are exponentially amplified when the right touchpoints are deployed. That’s because touchpoints turn communication into experiences, making brand statements immersive rather than instructive.
When done properly, every advertising communication should lead to a consumer response, with measurable value for the business.
HOW WE DO IT
We strategise to get your communications noticed. We optimise continually to increase response levels to create the best value for your budget, and to keep your brand ahead of its competitors.
Our experience allows us to ensure that every cent is spent achieving business objectives, through the most appropriate touchpoints, at the lowest cost.
Our deep understanding of research, of consumer motivations, and the most effective ways to deal with competitive clutter means that we buy more than just the metrics.
There are people behind the numbers, and the better we know them, the more efficiently we can reach them.
We never lose sight of the ultimate objective which is to change consumer behaviour.
Responses and reactions to communications are constantly monitored, managed and manipulated to motivate the desired change in behaviour.
We watch every move of your competitors, getting under their skin to understand their touchpoint mix and messaging strategies.
We identify where we can dominate, and what their weaknesses are in order to break through. That’s how we stay ahead.
We work closely with idea generators, media and platform owners and discipline specialists when we implement our touchpoint plans.
Experience across large and small campaigns means a consistent focus on delivering excellence against the agreed objectives.
Behaviour is truth
I’m writing this at 11.30pm, the day before Black Friday. Normally I would be fast asleep, but I’m biding time as I wait to do some frenzied online shopping after 12.
Even a year ago, I would have dismissed the possibility of this strange behaviour. But here I am, struggling to keep my eyes open. My behaviour has most definitely changed.
Moving digital out of the toy shop
I recently attended the Red & Yellow School Digital Showcase where a number of different agencies presented their take on digital. (Alright, I didn’t attend but watched it on Facebook Live which, for something like this, definitely counts.)
The day reminded me of a visit to Hamleys, with most speakers and agencies unveiling a series of cool things they had done in digital.
The future of TV is live
There are two kinds of people in the world, those who approach problems from A-Z and those who start somewhere in the middle, and then jump around forwards and backwards.
The result is usually the same, although, being an A-Z person myself, I always suspect that the more-random approach leads to a better quality outcome. I don’t understand how these people work but I am secretly jealous!
The death of clutter
It seems like an obvious statement but many conversations, when developing a campaign, may start with a premise that this is just what the consumer has been waiting for.
Except they haven’t been. And they never have. And they never will. And when advertising finds you, the reaction may be anything on the scale from irritation to ambivalence to love.
|RESPONSE BASED PLANNING|
|INTEGRATED OFFLINE & ONLINE MEDIA STRATEGY|
|OFFLINE & ONLINE MEDIA PLANNING|
|PROGRAMMATIC, PREMIUM & SOCIAL BUYING|
|CONTENT & NATIVE ADVERTISING|
MELISSA VAN ZYL