Media. Always at the end.
The bit that costs the most, but always feels the same.
Planning according to the traditional lines…ATL, BTL, ONLINE.
Measured by who we reach.
Not who responds and how they respond.
Focused on using every possible touchpoint.
Matching luggage across the 360 degree spectrum.
Not understanding the 365 of people’s real lives.
We shift the focus.
From understanding our audience by the numbers only.
To understanding our audience by what moves them.
By what motivates them. In that exact moment.
Our work starts upfront. Not at the end.
It’s about bringing the consumer mindset, media moments & messaging together, to do what every campaign needs.
To work harder for you.
Brands & the exciting opportunity to prioritise first-party data!
While the Protection of Personal Information Act (PoPIA) came into force at the beginning of July to much fanfare, it is just another step in the long journey towards consumer privacy and should be welcomed.
Media Redefined: Aggregation alert!
Aggregation by definition “is the formation of a number of things into a cluster”. The cluttered media landscape of 2020 is fertile ground for more efficient clustering.
Media Redefined: The unbearable lightness of social media
Every brand wants to be authentic. Finally, it seems surface-level vanity metrics such as “Likes” are being disposed of as brands search for an authentic play in social media.
#CoronavirusSA: Paid media in 2020 — take two
Predicting the future has always been a guessing game but has there ever been a moment when everything by everyone has been so quickly proved wrong?
#CoronavirusSA: Home is where the media is
Imagine your whole target market is forced to stay at home and unable to keep their eyes off their screens. We don’t have to anymore — this sudden shift in media behaviour is going to require a sudden shift in brands’ media strategy.
Media Redefined: Killing it with data
Everyone is talking data but nobody knows what it means. Last year I found my most-powerful tool was the one-slider data visual that cut to the chase. I also realised the other day that I buy The Economist for the pictures — not the photos but the brilliant way data is visualised.
SERVICES WE OFFER
|MEDIA STRATEGY, PLANNING & BUYING|
|SOCIAL MEDIA MARKETING|
|CONTENT & PARTNERSHIPS|
|RESEARCH & INSIGHTS|
|DATA ANALYSIS & MODELLING|
MELISSA VAN ZYL